Timeline
1975
Cromex Resinas Sintéticas
Foundation of the company CROMEX RESINAS SINTÉTICAS LTDA, with the production of Specialties.
1977
Plásticos Branco
Foundation of the company PLÁSTICOS BRANCO IND. COM. LTDA, with the production of Commodities.
1979
Our Own Headquarters
Expansion of installed capacity Plásticos Branco and moving to its own headquarters.
1983
Laboratory
Investment in the structure of the physicochemical laboratory at headquarters.
1985
Leader In Automotive Compounds
Plásticos Branco is known as the leader in the composites market for the automotive segment.
1986
First Colorful Catalog
Assembly of the first Plásticos Branco color film catalogue.
1988
New Building
New expansion of installed capacity for white masterbatches and use of the new building - Plásticos Branco.
1989
Factory Change
New expansion of installed capacity for black masterbatches with factory change - Plásticos Branco.
1990
More Safety
Improvement on Work Safety: change in the manufacturing process.
1993
Zero Tolerance. Quality And Productivity
Introduction of the “Zero Tolerance” Program, focusing on Quality in addition to Productivity.
1995
Progress System
Implementation of the Progress system.
1996
Colorimetric Reading Range
Range definition in colorimetric reading analysis for Commodities.
1997
Foundation Of Cromex Brancolor
Foundation of CROMEX BRANCOLOR (Union of companies: Cromex Resinas Sintéticas and Plásticos Branco).
1998
Modernization
New investments were made in the modernization of the company Cromex Brancolor, such as the purchase of the first double thread.
1999
Dispermix®, Liquid Masterbatch
Start of production of the liquid masterbatch, now known as Dispermix®
2000
Plant In Bahia
Launch of the Bahia Plant for white and additive masterbatches.
2001
K Fair, Germany
First participation in the largest international plastic fair: K Fair (Germany).
2002
Six Sigma And Tpm
Introduction of Six Sigma and TPM Programs.
2003
Shortening Distances
The “Shortening Distances” program was implemented, with the objective of reducing the distance between the plant in Bahia and the headquarters in São Paulo.
2004
Cromex S/A
The São Paulo unit is called CROMEX S/A.
2005
Sap Implementation
Implementation of SAP (System Applications and Product for data processing)
Self-Management Program
Start of the “Self-management” program at the plant in Bahia.
2006
Latin America
Increased volume of exports to Latin America
2007
Lean Program
The production of black masterbatches is transferred to a new unit in Bahia and the “Lean” program was started for the entire company.
2008
Incorporated Units
Both units are incorporated as CROMEX S/A.
2009
Launching The Crm System
Launching of the CRM (Customer Relationship Management) tool.
Green Pe
Pioneering partnership with Braskem for the production of Green PE masterbatches.
2010
Chosen Best Masterbatches Supplier
Cromex is elected as one of the best Masterbatches Suppliers in the Highlight Pack Preference.
2011
New Equipment
Investments in new production equipment.
2012
Merger Cromex + Resinet
Merger between Cromex and Resinet.
2013
Resins Distribution
The company, in addition to producing masterbatches, starts distributing thermoplastic resins.
2014
Microcolor®, Micronized Compounds
Start of production of Microcolor® (micronized compounds).
2015
Cromex Celebrates 40 Years Of History
It's been 40 years investing in innovation, superior quality and high-performance professionals, which enabled Cromex to reach the leadership in the national market, always respecting people and thinking about the environment.
2016
Export Reaches 25% Of Sales
Cromex is committed to investing in the growth of its global presence, bringing innovative solutions with nationally recognized superior quality to other countries.
2017
New Logistics Structure
Cromex, aiming to improve its logistical efficiency in the delivery of its products invoiced at the São Paulo unit, implemented in November/2017 a new logistics structure, which has a partner in the General Warehouse figure, udLOG Brasil Armazéns Gerais Transporte e Logística.
2018
Release Of The Seal Think Green, Live All Colors
A symbol created to represent all the constant efforts to offer high quality and environmentally responsible products.
2019
Color Production In Ba
We expanded the lines produced at the Bahia plant, which now also produces our color masterbatches lines in addition to white, black and additives.
Rc-Black® Line
Launch of the rC-Black® black masterbatches line of high performance and covering power, which uses raw material from automotive tires in its composition in favor of sustainability.
2020
Migration To Sap S/4 Hana Cloud
We were one of the first companies to implement the new SAP cloud system, which has the latest automation and data processing technologies, allowing us to work with more agility and efficiency.
Cloud Tools
Part of the strategic goals, the growing digitization of activities such as sending and signing documents, storing files and an ERP system, provided more security, agility and productivity to our activities.
2022
Act Green, Live All Colors®
Launch of the new line Act Green, Live All Colors®, with solutions to reduce CO2 emissions, additives that improve the properties of recycled resins, carbon black-free masterbatches capable of enabling the recycling of black parts, and PCR masterbatches